Serene & True

About

Our Story

At serene & true, we cherish simple, plant-based botanicals and earthy clothes that feel like a gentle hug.
A tube of botanical scrub rests on a soft, green fabric. The packaging features an image of apricots and leaves, indicating it's a product with natural ingredients.
A person stands in a rustic setting with hanging textile decor and various shirts on display. The backdrop includes bamboo structures and greenery, creating a warm, handcrafted ambiance.

Our Roots

A glimpse into the natural beauty and simple elegance of our botanicals and earthy styles.

Two brown dropper bottles labeled 'Asé Pure Naturals' are placed side by side on a rustic wooden surface. The bottles contain a hemp extract product and are surrounded by intertwined, dried branches, creating a natural and earthy background.
A person stands in a rustic setting with hanging textile decor and various shirts on display. The backdrop includes bamboo structures and greenery, creating a warm, handcrafted ambiance.
A rustic outdoor shop with corrugated metal walls and roof is shaded by trees. Inside, various t-shirts hang on display, along with a few other items such as bags and a hammock. The surroundings are natural with vegetation visible in the background.
Five bottles of a skincare product with maroon-colored liquid and white labels are artistically arranged. They are surrounded by fresh green leaves and delicate white flowers, creating a natural and organic aesthetic.